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Thinking About Selling Your Home Yourself?
Welcome > For Sellers > Thinking About Selling Your Home Yourself? ...

There's More to Selling Your Home than a "For Sale" Sign In Your Front Yard: Beware. 

Even if a simple sign in your yard did produce a buyer knocking on your door, how will you handle the following questions: 

"How does your home compare to others like it in Santa Cruz, Capitola and Aptos?" 

"How did you determine the fair market value of this property?" 

"What about financing? Can you help?" 

"If I make an offer, who will draw up the paperwork?" 

"Why aren't you using a real estate agent? Is there something wrong with the property?" 

"Since you aren't using a real estate agent, we can take their fee right off the top, right?" 

Selling your home is one of the most important financial transactions you will make in your life. Don't take risks. Selling your home is nothing like selling a car. Every home is different, and every homebuyer wants to offer you as little as possible. How do you determine the real market value? 

Almost all homes are sold using a real estate agent. As top real estate professionals, it is our job to help you negotiate with all those buyers who want something for nothing. Not to mention preparing your home for sale, marketing it locally in Santa Cruz, Capitola and Aptos and even nationally, and guiding you through the complex paperwork and pitfalls of escrow and closing. Make sure you are really ready to handle all of that before pounding that sign into your front yard. Errors can be extremely costly. 

Remember: Buyers want to offer you as close to nothing as possible! While that "For Sale By Owner" sign might sound like a good idea, it usually means a different thing to buyers: "Try to steal this one." 

If you must sell your own home, at least let us give you a sense of its true market value. Tell us a bit about your home, and We'll do a quick Comparative Market Analysis and let you know what we feel it is worth. We'll also describe, as experienced, top Santa Cruz, Capitola and Aptos real estate agents, how we would market your property. This is free, with no strings attached. 

Don't price your home by yourself! It's our job to analyze the Santa Cruz, Capitola and Aptos market and determine the true value of your property. It's FREE and without obligation... 

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Real Estate Tips
About Appraisals >Fair Market Value

What is the best price for a piece of real estate? Mortgage lenders, appraisers, and real estate brokers use what is called the "fair market value" (FMV). FMV has been defined as "the price that a buyer is willing to pay and the seller is willing to accept, when both parties are knowledgeable about the property and neither is under any time pressure to buy or sell". Sounds great, but how is this price determined?

The starting point for determining a fair price may be an opinion of the value or "comparative market analysis". Such an analysis uses information on similar properties which are: 1) currently for sale, 2) already sold, or 3) expired properties (those which did not sell). Local, national and international trends and market conditions must also be evaluated.

By comparing similar properties in each of the three categories and the market conditions, appraisers, lenders and agents come very close to the maximum price that buyers would be willing to pay for a house.

See All Tips In The "About Appraisals" Category >
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Real Estate Trivia
Q 
What is considered the primary factor distinguishing buyers of prestigious properties from the average home buyer?

A 
Financing doesn't worry these buyers; they often put down 40 percent or more or pay cash for a property
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The Sandy Team, REALTOR®, real estate agents and broker for Santa Cruz, Capitola and Aptos California home listings, property and land for sale - NUMBER1EXPERT(tm)

The Sandy Team
Santa Cruz Properties

100 Doyle Street, Ste H
Santa Cruz, CA 95062
sandyteam@santacruzproperties.com

Sandy Mason - DRE #00761938
Sandy Kaplan - DRE #00921329

We (Sandy Kaplan and Sandy Mason) have been working as a team since 1992. One of us is a morning person, one a night person; between us, we keep your real estate goals on track. Our way of working is... "Tell us your goals, they're our goals too." We are dedicated to continuing education for ourselves and we enjoy educating you about the current real estate market, trends and the Santa Cruz Community. We have been selling real estate in Santa Cruz County for 25 and 30 years and love to use our experience to your benefit. Sandy Kaplan was president of the Santa Cruz Association of Realtors in 2005 and continues to stay involved in local, state and national real estate organizations. She is dedicated to serving our real estate industry. Sandy Mason is a naturalist and if you are looking for rural property, she loves to drive the winding mountains roads in her all wheel drive vehicle with you to find your dream hide-a-way.

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Santa Cruz Properties

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