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Why Sellers Choose The Sandy Team
Welcome > For Sellers > Why Sellers Choose The Sandy Team ...

Get the Straight Facts About What Can Make or Break the Sale of Your Home. Choose Top Real Estate Agents. 

Selling your home is one of the most important decisions you will make in your life. How much is it REALLY worth? How long will it take to sell? How do you handle buyers making undesirable offers? 

As top Santa Cruz, Capitola and Aptos area real estate agents with years of experience and a proven track record, it is our job to guide you through this complicated process, from beginning to end. We want you to get the maximum value for your home, within YOUR time frame. Here are just some of the things that we will do to market and sell your home: 

- Buyers want to buy your home for as little as possible! Through detailed comparisons between your home and recently sold homes, and other properties currently on the Santa Cruz, Capitola and Aptos market, together we can determine what your home is really worth in today's market. In the industry this is called a Comparative Market Analysis or CMA. We will do this for you, for free. 

- Buyers have their own timelines, which might not be yours! We make sure they don't waste your time by qualifying them as to their real ability to afford your home. 

- More buyers interested in your Santa Cruz, Capitola and Aptos home means more money in your pocket when it is sold. Our extensive marketing of your home assures you of maximum value. For example, this web site will market your property all across the web. It will appear on Yahoo Real Estate, Microsoft MSN HomeAdvisor, and other top national sites. We can place your home on our web site within a few minutes time! 

- When we begin marketing your home, we will immediately notify all the buyers that we are helping find their ideal home. We'll also notify all the real estate agents in this area that we work with, who quickly tell their homebuyers. It is a powerful way to jump-start the sale of your home! 

- You and a member of my team or I will walk through your home together. We will advise you how to present your property to maximize its selling price. Some improvements are worth it, and some are not! Be careful. 

- Contracts are complicated, and intimidating. You don't want to go to a closing with some doubts. You will have the full benefit of our Santa Cruz, Capitola and Aptos real estate experience and knowledge for a smooth and successful closing. We recommend that you do not sign on any dotted lines without asking us first. 

You pay no up front costs for our services! So you can bet that we will work hard to get your home sold, for as much as this market will possibly bear. We will also work within your time frame and your needs. For example, sometimes it can be hard to sell and move out of your current home, and buy and move into a new home, all at the same time! We can help smooth this out. 

Call or email us. Ask for a free In-Home Presentation. We will come to your Santa Cruz, Capitola and Aptos home or office, and present you a plan that details exactly how we will market your home. There is absolutely no obligation so don't let this opportunity pass. It is part of our job as top real estate agents to offer you this service. 

Ask us ANY question about selling your home or property. Or request our FREE in-home presentation of how we would market your property in Santa Cruz, Capitola and Aptos! There's no obligation, and we promise to get back to you quickly... 

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Real Estate Tips
Pricing >The Value of Your House

One of the sayings from the "gold-rush" days--"Them that's got the gold, sets the price!"--is also a principle that applies to real estate. We say that a house is only worth what someone will pay for it, even though the owner, the bank, and the agent all have their own opinions about the "market value" of a home. In other words, no sale ever takes place until the buyer agrees with the price.

How can sellers arrive at the maximum "fair" price that buyers are willing to pay? Buyers (and appraisers) make their decision based on comparisons. While shopping for a home, buyers will visit many similar homes in their price range and measure the features of each one against the price. They decide which house offers them the maximum value for the price. Buyers do not expect a home to be a "steal" or dramatically under-priced, but they do expect it to be a fair value.

Sellers must determine the value that their home offers in order to arrive at the right price. The real estate agent will advise the sellers what buyers should be willing to pay for their home, but the asking price is set by the seller.

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Real Estate Trivia
Q 
What does "contingency" mean in real estate?

A 
A contingency is a specified event that must take place before a home purchase contract is binding; for example, a sale can be said to be "contingent upon the sale of the buyer's current residence."
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The Sandy Team, REALTOR®, real estate agents and broker for Santa Cruz, Capitola and Aptos California home listings, property and land for sale - NUMBER1EXPERT(tm)

The Sandy Team
Santa Cruz Properties

100 Doyle Street, Ste H
Santa Cruz, CA 95062
sandyteam@santacruzproperties.com

Sandy Mason - DRE #00761938
Sandy Kaplan - DRE #00921329

We (Sandy Kaplan and Sandy Mason) have been working as a team since 1992. One of us is a morning person, one a night person; between us, we keep your real estate goals on track. Our way of working is... "Tell us your goals, they're our goals too." We are dedicated to continuing education for ourselves and we enjoy educating you about the current real estate market, trends and the Santa Cruz Community. We have been selling real estate in Santa Cruz County for 25 and 30 years and love to use our experience to your benefit. Sandy Kaplan was president of the Santa Cruz Association of Realtors in 2005 and continues to stay involved in local, state and national real estate organizations. She is dedicated to serving our real estate industry. Sandy Mason is a naturalist and if you are looking for rural property, she loves to drive the winding mountains roads in her all wheel drive vehicle with you to find your dream hide-a-way.

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Santa Cruz Properties

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