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Free In-Home Presentation
Welcome > For Sellers > Free In-Home Presentation ...

Request a Free Presentation On How We Will Market and Sell Your Home. Remember, All Real Estate Agents Are NOT Alike. 

A "Listing Presentation" is an industry term for the formal presentation that a real estate agent makes to prospective home sellers, trying to earn their trust and business. Don't list your home with a real estate agent without it! We would love the opportunity to make such a presentation to you. 

We'll visit your Santa Cruz, Capitola and Aptos home, and together we will walk through it, considering the positives and negatives (if any!). You will then see exactly how we would propose to sell your home, for as much as the market will bear, and within your time frame. We will tell you where we will advertise your home, both in print and on the web. With the dramatic growth in homebuyer usage of the web, you MUST have a top real estate agent that can extensively market your home online! 

And you'll find out what your Santa Cruz, Capitola and Aptos home is worth, because part of our presentation will include a CMA (Comparative Market Analysis) of your home. We'll compare your home to others like it in Santa Cruz, Capitola and Aptos that have recently sold, and also to others that are currently for sale. This is a very important way of determining the fair market value of your home. 

We make free presentations and prepare CMAs for prospective home sellers every day. We've literally done hundreds, and we know exactly what puts a big SOLD sign in your front yard. 

We'd love the chance to make a presentation for you. It is totally free and without any obligation. Call us! Or fill out this form... 

Yes, you can request a FREE in-home presentation of how we would market your property in Santa Cruz, Capitola and Aptos! We do these presentations for people all the time. It's our job! There's no obligation, and we'll get back to you quickly... 

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Real Estate Tips
Pricing >Market Trends

Last summer your neighbors put their house on the market and had so many buyers that they were on the winning side of a bidding war. Now you are trying to sell your home, and there's just no action.

The real estate marketplace is very unpredictable. Many factors come into play, the most important being interest rates and prevailing sales prices. In a strong seller's market, prices tend to escalate until they reach a certain point where buyers begin to just say no and listing inventories increase. When this happens, sellers who price their homes at the higher level of previous sales prices must re-think their pricing strategies. If they don't, their homes may not sell. Whether you are buying or selling a home, it is important to remember that the shift from a seller's to a buyer's market can occur very quickly. You can count on your agent for sound advice on what phase the market is in right now.

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Real Estate Trivia
Q 
Who is "Fannie Mae" and why is she a big name in real estate?

A 
"Fannie Mae" is the real estate industry nickname for FNMA, or Federal National Mortgage Association, the stockholder-owned corporation that purchases mortgages from mortgage lenders.
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The Sandy Team, REALTOR®, real estate agents and broker for Santa Cruz, Capitola and Aptos California home listings, property and land for sale - NUMBER1EXPERT(tm)

The Sandy Team
Santa Cruz Properties

100 Doyle Street, Ste H
Santa Cruz, CA 95062
sandyteam@santacruzproperties.com

Sandy Mason - DRE #00761938
Sandy Kaplan - DRE #00921329

We (Sandy Kaplan and Sandy Mason) have been working as a team since 1992. One of us is a morning person, one a night person; between us, we keep your real estate goals on track. Our way of working is... "Tell us your goals, they're our goals too." We are dedicated to continuing education for ourselves and we enjoy educating you about the current real estate market, trends and the Santa Cruz Community. We have been selling real estate in Santa Cruz County for 25 and 30 years and love to use our experience to your benefit. Sandy Kaplan was president of the Santa Cruz Association of Realtors in 2005 and continues to stay involved in local, state and national real estate organizations. She is dedicated to serving our real estate industry. Sandy Mason is a naturalist and if you are looking for rural property, she loves to drive the winding mountains roads in her all wheel drive vehicle with you to find your dream hide-a-way.

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Santa Cruz Properties

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